As a creative partner, Bright Yellow Jacket has had the great pleasure of providing direction for visual marketing to help brands stand apart from their competition; like one penguin in a yellow jacket standing among hundreds.
Products, companies, organizations and even agencies are only as great as the stories they tell and the stories that get told about them. We think that you have to do more than simply fulfill a need or offer a service to be the best you can be. You need to fulfill a “desire.” You have to create anticipation.
Being good at what you do is the ante. You’re supposed to be better, do better and offer more and different stuff from all the other guys, right? So now you have to think about how to engage and involve the beneficiary in your story. That’s what helps us all stand apart.